Unlike many of the bigger companies, we don’t spend a lot of resources advertising our eco credentials. What we do is simple. Make products that are naturally eco-friendly and try to do things that make our company eco-friendly as well. We believe it is a process and it takes continual improvement over time. It is never ending. One can always improve. We don’t print catalogs anymore. We don’t fax or snail mail invoices unless specifically requested by our customers (hey, we have to get paid!) but we do encourage them to accept electronic invoices and also pay via funds transfer or credit card so we avoid paper where we can. Unfortunately, we still receive a lot of paper mail even when we ask not to. We try and do our part. We are not perfect but we strive to be good stewards of our environment. We believe in doing, not just saying. We know our customers are smart and can figure out who is and isn’t really eco-friendly.
See this article on what can happen when the claims don’t match up to reality.